Group 1 Watford | Authorised MINI Retailer

MINI
BROWSE, CREATE AND BUY.

A new MINI is on your mind. You’re already excited about the idea of zipping down to the local coffee shop or picking up your friends for a weekend road trip. With MINI, the fun starts even before you get behind the wheel.

Our anytime, anywhere shopping experience puts you in the driver’s seat. With MINI you can browse and buy direct online, safe in the knowledge that the price is the same online and offline, all over the country and that you’re fully supported by an expert team at every step.

1 March 2025

Ready to meet your MINI? Start browsing MINIs that are available to buy today.

Browse Available MINIs

FOUR REASONS TO LOVE YOUR MINI EXPERIENCE.

1. Your MINI ID.

Think of the MINI ID as your digital passport for all online and offline MINI interactions. Create a MINI ID to save your configurations, to book a test drive or to enquire about finance. You can also use it to log into the MINI App and become part of the MINI community.

Create your MINI ID

2. ONE PRICE. ONLINE AND OFFLINE.

Of course price matters. That’s why you get a simple and hassle-free price structure designed to give you the best offer. Whether you’re shopping online or in-store at your MINI Retailer, you can rest easy knowing there’s one consistent price nationwide.

Explore the range

3. ONLINE. IN-STORE. YOUR CHOICE.

Have fun switching between the digital and physical experience. Play with your favourite configurations online, book a test drive, visit our showrooms or chat to our team on the phone. Saving your inspiration with your MINI ID makes it easy. When you’re ready, place your order online or in-store.

Configure a new MINI

4. BUSINESS AND PLEASURE.

Buying for business? We’ve got you. From the compact MINI Cooper to the spacious MINI Countryman, including attractive electric options, MINI has you covered. You choose your perfect company car and we’ll simplify the buying process, providing cost-saving maintenance tips along the way. Boost your business mobility, cut costs, and reduce your carbon footprint with us.

MINI for Business

MINI MONOCHROME EDITION.

Explore MINI Monochrome Edition

NEWS

THE SALE EVENT HAS LANDED.

Explore the September sale event

NEWS

THE MINI PAUL SMITH EDITION.

Explore the MINI Paul Smith Edition

NEWS

MILE OF MINIS 2026: FEELING GOOD. DOING GOOD.

Explore Mile of MINIs 2026

FIND Group 1 Watford.

Address

Odhams Trading Estate, St Albans Road, Watford, Hertfordshire, WD24 7RY

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:08:30 - 13:00
Sun:CLOSED

Phone

01923 708579

Map

Areas served

Watford as well as surrounding areas including Kings Langley, Borehamwood, Bushey and Rickmansworth

View map

MINI Cooper Electric.

MINI
BROWSE, CREATE AND BUY.